Welcome to the FAQ section of our website
Here you will find answers to frequently asked questions to help you better understand our services and products.
Welcome to the FAQ section of our website
Here you will find answers to frequently asked questions to help you better understand our services and products.
New brand image
Gutberlet Industry Services is now Gutberlet Partners
In 2024, we changed our long-standing brand name Gutberlet Industrievertretung to Gutberlet Partners. Our new visual identity includes the revision of our name, our logo, our homepage and our LinkedIn presence.
Where change is taking place, it is good to know that the tried and tested will be preserved.
The qualifications of our team, our particular specializations and our passion for quality, innovation and efficiency will of course remain unchanged.
New brand image
Gutberlet Industry Services is now Gutberlet Partners
In 2024, we changed our long-standing brand name Gutberlet Industrievertretung to Gutberlet Partners. Our new visual identity includes the revision of our name, our logo, our homepage and our LinkedIn presence.
Where change is taking place, it is good to know that the tried and tested will be preserved.
The qualifications of our team, our particular specializations and our passion for quality, innovation and efficiency will of course remain unchanged.
New brand image
Gutberlet Industry Services is now Gutberlet Partners
In 2024, we changed our long-standing brand name Gutberlet Industrievertretung to Gutberlet Partners. Our new visual identity includes the revision of our name, our logo, our homepage and our LinkedIn presence.
Where change is taking place, it is good to know that the tried and tested will be preserved.
The qualifications of our team, our particular specializations and our passion for quality, innovation and efficiency will of course remain unchanged.
Why did h&m gutberlet gmbh decide to change the appearance of its industrial agency?
Over time, we have continuously expanded our target groups and areas of expertise in order to keep pace with changes in the market.
We procure and design technical parts, and we also support OEM projects for complete products ready for sale. We now do this not only in the areas of writing instruments and beauty & care, but also for other sectors. We work with a partnership approach on an international level.
We think: Our new name “Gutberlet Partners“ and the associated new logo now represent our products and services more clearly.
Will anything change in terms of my daily communication with the teams?
No, you will continue to have contact with the same people and their telephone numbers will not change.
The e-mail addresses will change a little – mustermann@gutberlet.com will become mustermann@gutberlet-partners.com. The old e-mail addresses will be redirected so that they remain valid.
The company is still and will remain based in Nuremberg/Germany. Billing and delivery addresses therefore remain unchanged.
Have there been any changes to the supplier network?
Our guiding principle remains: Preserve tradition, welcome innovation.
We are proud of our unique, worldwide network for writing instrument components, which we want to maintain at all costs.
With our new focus, we are opening doors for manufacturers of all consumer goods, including suppliers and producers that were previously not relevant.
This expansion creates synergies for all our customers.
How did the new name Gutberlet Partners come about?
As an internationally oriented company, we work with regular partners and maintain long-standing relationships with producers and suppliers.
We value appreciative, respectful and honest dealings with our customers and promote the well-being of our employees, because satisfied employees achieve more.
We strive to be a valued partner both internally and externally. Our new name stands for our principles of partnership. It alludes to the English word “parts”, as we are your partner for parts, and bears the name of our family business Gutberlet.
Does the renaming affect existing agreements?
No. There are no effects on existing framework agreements, delivery conditions, partnership agreements, general pricing or the like.
Our general terms and conditions have been adjusted slightly – however, these adjustments only concern minor bureaucratic notes resulting from the name change.
Why did we choose the new logo design?
It was time to adapt the logo to our daily work. In the first decades of our company’s history, we specialized in the procurement of parts for the writing instrument industry. In recent decades, we have also become active in the Beauty & Care segment.
Word of our expertise and high-quality work has spread, so we have received an increasing number of inquiries from manufacturers of other goods.
We therefore also have experience in the construction of parts and systems that go beyond beauty products and writing instruments.
The old logo including the the pen symbol no longer corresponded to our holistic corporate purpose.
We had the following requirements for the new logo design:
- It should reflect our history.
- It is intended to illustrate our structured approach to projects.
- It should have a technical feel and symbolize that we procure and design technical components, parts and systems worldwide – for all manufacturers in the consumer goods industry.
The new logo can be interpreted in different ways:
- A cross-section of a container with internal mechanics.
- A skillful fusion of the first letters of our company.
- A component made of round and square components.
- A construction drawing.
- A globe that includes our global network of Gutberlet Partners.
Why did h&m gutberlet gmbh decide to change the appearance of its industrial agency?
Over time, we have continuously expanded our target groups and areas of expertise in order to keep pace with changes in the market.
We procure and design technical parts, and we also support OEM projects for complete products ready for sale. We now do this not only in the areas of writing instruments and beauty & care, but also for other sectors. We work with a partnership approach on an international level.
We think: Our new name “Gutberlet Partners“ and the associated new logo now represent our products and services more clearly.
Will anything change in terms of my daily communication with the teams?
No, you will continue to have contact with the same people and their telephone numbers will not change.
The e-mail addresses will change a little – mustermann@gutberlet.com will become mustermann@gutberlet-partners.com. The old e-mail addresses will be redirected so that they remain valid.
The company is still and will remain based in Nuremberg/Germany. Billing and delivery addresses therefore remain unchanged.
Have there been any changes to the supplier network?
Our guiding principle remains: Preserve tradition, welcome innovation.
We are proud of our unique, worldwide network for writing instrument components, which we want to maintain at all costs.
With our new focus, we are opening doors for manufacturers of all consumer goods, including suppliers and producers that were previously not relevant.
This expansion creates synergies for all our customers.
How did the new name Gutberlet Partners come about?
As an internationally oriented company, we work with regular partners and maintain long-standing relationships with producers and suppliers.
We value appreciative, respectful and honest dealings with our customers and promote the well-being of our employees, because satisfied employees achieve more.
We strive to be a valued partner both internally and externally. Our new name stands for our principles of partnership. It alludes to the English word “parts”, as we are your partner for parts, and bears the name of our family business Gutberlet.
Does the renaming affect existing agreements?
No. There are no effects on existing framework agreements, delivery conditions, partnership agreements, general pricing or the like.
Our general terms and conditions have been adjusted slightly – however, these adjustments only concern minor bureaucratic notes resulting from the name change.
Why did we choose the new logo design?
It was time to adapt the logo to our daily work. In the first decades of our company’s history, we specialized in the procurement of parts for the writing instrument industry. In recent decades, we have also become active in the Beauty & Care segment.
Word of our expertise and high-quality work has spread, so we have received an increasing number of inquiries from manufacturers of other goods.
We therefore also have experience in the construction of parts and systems that go beyond beauty products and writing instruments.
The old logo including the the pen symbol no longer corresponded to our holistic corporate purpose.
We had the following requirements for the new logo design:
- It should reflect our history.
- It is intended to illustrate our structured approach to projects.
- It should have a technical feel and symbolize that we procure and design technical components, parts and systems worldwide – for all manufacturers in the consumer goods industry.
The new logo can be interpreted in different ways:
- A cross-section of a container with internal mechanics.
- A skillful fusion of the first letters of our company.
- A component made of round and square components.
- A construction drawing.
- A globe that includes our global network of Gutberlet Partners.
Your question has not been answered?
Please do not hesitate to contact us – we will be happy to help you.
Your question has not been answered?
Please do not hesitate to contact us – we will be happy to help you.
