Unternehmen 9 Portrait

The name says it all – our responsibility and our values

What we do and what we stand for.

Unternehmen 9 Portrait

The name says it all

Our responsibility and our values

What we do and what we stand for.

For over 60 years, Gutberlet Partners (formerly Gutberlet Industrievertretung) has played a key role in shaping developments in various areas of the consumer goods industry.

Our services are based on individual and partnership-oriented concepts, the core of which is the most practicable and efficient approach possible.

Through the deep technical understanding of our global network of experts, we open up new possibilities in a wide-ranging product portfolio – for everyday items that enrich the lives of your customers around the world.

For over 60 years, Gutberlet Partners (formerly Gutberlet Industrievertretung) has played a key role in shaping developments in various areas of the consumer goods industry.

Our services are based on individual and partnership-oriented concepts, the core of which is the most practicable and efficient approach possible.

Through the deep technical understanding of our global network of experts, we open up new possibilities in a wide-ranging product portfolio – for everyday items that enrich the lives of your customers around the world.

Our services

At Gutberlet Partners, we offer a threefold service: Firstly, we supply you with individually designed components and parts that can be seamlessly integrated into your production processes – this is the core business of our procurement agency.

On the other hand, our experienced design engineers enable the realization of end products for OEMs and private labels as part of the full-service concept, which flow directly into your sales channel.

Above all, we offer technical consulting, which can also be booked apart of an order placed with us – in terms of an independent expert assessment.

Our offer

Our range extends from a variety of materials and modern processing techniques to eye-catching finishing options.

This selection allows us to fully meet the special requirements of small to medium-sized series. The result is products that are not only functional but also aesthetically pleasing.

Our customers

Over decades, we have built up and maintained a loyal customer base in the writing instruments, oral care and cosmetics sectors.

This has now been followed by new customers from the medical, leisure, toys, household and consumer electronics sectors – an expansion that underlines our expertise and our adaptive approach in diverse markets.

Our self-image

Our company and all our partner companies are unequivocally committed to maintaining the highest quality standards, a constant striving for innovation and a far-sighted focus on efficiency – always taking ethical and ecological principles into account.

Our togetherness

A solid and reliable partner network and long-standing customer loyalty with a consistently high level of satisfaction are evidence of our loyal and partnership-based corporate philosophy – a foundation of which we are particularly proud.

Our future

Our goal remains unchanged: We want to preserve the tried and tested, especially when it comes to the classic values of respectful business and social interaction.

At the same time, we are tirelessly striving to develop further and are particularly keen to drive forward the area of sustainable production.

Our services

At Gutberlet Partners, we offer a threefold service: Firstly, we supply you with individually designed components and parts that can be seamlessly integrated into your production processes – this is the core business of our procurement agency.

On the other hand, our experienced design engineers enable the realization of end products for OEMs and private labels as part of the full-service concept, which flow directly into your sales channel.

Above all, we offer technical consulting, which can also be booked apart of an order placed with us – in terms of an independent expert assessment.

Our offer

Our range extends from a variety of materials and modern processing techniques to eye-catching finishing options.

This selection allows us to fully meet the special requirements of small to medium-sized series. The result is products that are not only functional but also aesthetically pleasing.

Our customers

Over decades, we have built up and maintained a loyal customer base in the writing instruments, oral care and cosmetics sectors.

This has now been followed by new customers from the medical, leisure, toys, household and consumer electronics sectors – an expansion that underlines our expertise and our adaptive approach in diverse markets.

Our self-image

Our company and all our partner companies are unequivocally committed to maintaining the highest quality standards, a constant striving for innovation and a far-sighted focus on efficiency – always taking ethical and ecological principles into account.

 

 

Our togetherness

A solid and reliable partner network and long-standing customer loyalty with a consistently high level of satisfaction are evidence of our loyal and partnership-based corporate philosophy – a foundation of which we are particularly proud.

 

 

Our future

Our goal remains unchanged: We want to preserve the tried and tested, especially when it comes to the classic values of respectful business and social interaction.

At the same time, we are tirelessly striving to develop further and are particularly keen to drive forward the area of sustainable production.

History – Horst Gutberlet founded an industrial agency in 1960.

His vision: to revolutionize the procurement processes in the writing instrument industry.

First years

Horst Gutberlet completes his apprenticeship and becomes a company electrician at H.C. Kurz Bleistiftfabrik in Nuremberg. This is where he first came into contact with the manufacturing processes and sales of technical parts.
January 01, 2021
12:00 AM

Marriage and professional advancement

Horst marries Rosalinde. He is promoted to sales manager at H.C. Kurz, but moves to the same position at Lyra Bleistiftfabrik after just one year.
January 01, 2021
12:00 AM

Company foundation

He founds his own industrial agency. Horst establishes valuable contacts with specialists, who manufacture technical parts of high quality. He immediately convinces well-known German writing instruments manufacturers to use his service to procure custom-fit parts for their production.
January 01, 2021
12:00 AM

Internationalization

Internationalization is progressing. The industrial agency's customers now include clients from 10 different European countries. Further cooperations and representations are being developed and expanded. Contacts made with Japan in the late 70s become intercontinental door openers. Horst's son Michael joins the company in 1979.
January 01, 2021
12:00 AM

Global expansion

450 customers in Germany and abroad lead to a steady growth in employees and supplier contracts. The company moves to its current headquarters in Nuremberg.
January 01, 2021
12:00 AM

Development of additional lines of business

New materials and techniques are developed and successfully marketed, e.g. the "felt-tip pen for the eye" - better known today as liquid eyeliner.
From then on, the global cosmetics industry became an integral part of the steadily growing customer base, alongside customers in the stationery industry.
The traditional Kaweco brand is also revived by Gutberlet. By developing and maintaining its own brand for writing instruments, the company has gained extensive expertise in areas such as successful brand development, continuous brand loyalty and brand management.
This experience is additional added value that is often adapted and incorporated into external customer projects.
January 01, 2021
12:00 AM

Development of additional sectors

The decision on the Chinese free trade agreement is changing the writing instruments industry. New marketing channels are sought and found: From now on, Gutberlet also supplies parts to related branches of the consumer goods industry.
January 01, 2021
12:00 AM

The 3rd generation

The 3rd generation is getting ready: Michael's children Christiane and Sebastian join the company.
January 01, 2021
12:00 AM

Full steam ahead into the future

The medium-sized company is still independently family-owned and skillfully combines tradition with modernity. The focus is on maintaining innovative strength by tapping into new technologies and expertise. We focus on partnership principles and sustainability by meeting highest quality standards at the same time. Technical parts, components and even complete devices in excellent design are our specialty.
January 01, 2021
12:00 AM

History

Horst Gutberlet founded an industrial agency in 1960.

His vision: to revolutionize the procurement processes in the writing instrument industry.

Young years (1940 - 1949)

Horst Gutberlet completes his apprenticeship and becomes a company electrician at H.C. Kurz Bleistiftfabrik in Nuremberg.

This is where he first came into contact with the manufacturing processes of the writing instrument industry and the sale of technical parts.

Marriage and promotion (1950 - 1959)

Horst marries Rosalinde. He is promoted to Sales Manager at H.C. Kurz and after a year moves to the same position at Lyra Bleistiftfabrik.

Founding the company (1960-1969)

He founds his own industrial agency. Horst establishes valuable contacts with specialists, who manufacture technical parts of high quality.

He immediately convinces well-known German writing instruments manufacturers to use his service to procure custom-fit parts for their production.

Internationalization (1970-1979)

Internationalization is progressing. The industrial agency’s customers now include clients from 10 different European countries.

Further cooperations and representations are being developed and expanded.

Contacts made with Japan in the late 70s become intercontinental door openers.

Horst’s son Michael joins the company in 1979.

Worldwide expansion (1980-1989)

450 customers in Germany and abroad lead to a steady growth in employees and supplier contracts.

The company moves from Wedelstein to its current, larger headquarters in Nuremberg.

Additional lines of business (1990-1999)

New materials and techniques are developed and successfully marketed, e.g. the “felt-tip pen for the eye” – better known today as liquid eyeliner.

From then on, the global cosmetics industry became an integral part of the steadily growing customer base, alongside customers in the stationery industry.
The traditional Kaweco brand is also revived by Gutberlet.

By developing and maintaining its own brand for writing instruments, the company has gained extensive expertise in areas such as successful brand development, continuous brand loyalty and brand management.

This experience is additional added value that is often adapted and incorporated into external customer projects.

Additional sectors (2000 -2009)

The decision on the Chinese free trade agreement is changing the writing instruments industry.

New marketing channels are sought and found: From now on, Gutberlet also supplies parts to related branches of the consumer goods industry.

The 3rd generation (2010-2020)

The 3rd generation is getting ready: Michael’s children Christiane and Sebastian join the company.

Today: Full steam ahead into the future

The medium-sized company is still independently family-owned and skillfully combines tradition with modernity.

The focus is on maintaining innovative strength by tapping into new technologies and expertise. We focus on partnership principles and sustainability by meeting highest quality standards at the same time.

Technical parts, components and even complete devices in excellent design are our specialty.

Learn more

  • Here you can see which products and services we offer for youhere >>
  • We work for the consumer goods industry, take a look at the solutions >>
  • Would you like to become part of our team? Schauen Sie vorbei auf unserer Karriereseite >>

Learn more

  • Here you can see which products and services we offer for youhere >>
  • We work for the consumer goods industry, take a look at the solutions >>
  • Would you like to become part of our team? Schauen Sie vorbei auf unserer Karriereseite >>

Do you have questions about our customer benefits?

We would be happy to consult to you personally and in detail how we can support you.

Do you have questions about our customer benefits?

We would be happy to consult to you personally and in detail how we can support you.