Gutberlet Partners: Our Responsibility. Our Values.
What we stand for and what drives us.
Gutberlet Partners. The name says it all
Our Responsibility. Our Values.
What we stand for and what drives us.
For over 60 years, Gutberlet Partners (formerly Gutberlet Industrievertretung) has played a key role in shaping developments in various areas of the consumer goods industry.
Our services are based on individual and partnership-based concepts, the core of which is the most efficient and practical approach.
Thanks to the in-depth technical understanding of our global network of experts, we open up new possibilities in a wide-ranging product portfolio – for everyday items that enhance life worldwide.
For over 60 years, Gutberlet Partners (formerly Gutberlet Industrievertretung) has played a key role in shaping developments in various areas of the consumer goods industry.
Our services are based on individual and partnership-based concepts, the core of which is the most efficient and practical approach.
Thanks to the in-depth technical understanding of our global network of experts, we open up new possibilities in a wide-ranging product portfolio – for everyday items that enhance life worldwide.
Our services
At Gutberlet Partners, we offer a three-part service portfolio:
We supply you with individually designed components and systems that can be seamlessly integrated into your production processes – this is the core business of our procurement agency.
Our experienced partners within the wiriting industry enable the realization of customized products (OEM/private label) as part of the full-service concept.
Above all, we offer technical consulting, which can also be booked independently of an order placed with us – in the form of an independent expert assessment.
Our offer
Our range extends from a variety of materials and modern processing techniques to eye-catching finishing options.
This selection allows us to fully meet the special requirements of small to medium-sized series. The result is products that are not only functional but also aesthetically pleasing.
Our customers
Over decades, we have built up and maintained a loyal customer base in the writing instruments, oral care and cosmetics sectors.
This has now been followed by new customers from the medical, leisure, toys, household and consumer electronics sectors – an expansion that underlines our expertise and our adaptive approach in diverse markets.
Our self-image
Our company and all our partner companies are unequivocally committed to maintaining the highest quality standards, a constant striving for innovation, and a long-term focus on efficiency – always taking ethical and sustainable principles into account.
Our togetherness
A solid and reliable partner network and long-standing customer loyalty with a consistently high level of satisfaction are evidence of our loyal and partnership-based corporate philosophy – a foundation of which we are particularly proud.
Our future
Our goal remains unchanged: We want to uphold time-tested values, especially when it comes to the classic values of respectful business and social interaction. At the same time, we are constantly striving for further development and are particularly keen to drive forward the area of sustainable production.
Our services
At Gutberlet Partners, we offer a three-part service portfolio:
We supply you with individually designed components and systems that can be seamlessly integrated into your production processes – this is the core business of our procurement agency.
Our experienced partners within the wiriting industry enable the realization of customized products (OEM/private label) as part of the full-service concept.
Above all, we offer technical consulting, which can also be booked independently of an order placed with us – in the form of an independent expert assessment.
Our offer
Our range extends from a variety of materials and modern processing techniques to eye-catching finishing options.
This selection allows us to fully meet the special requirements of small to medium-sized series. The result is products that are not only functional but also aesthetically pleasing.
Our customers
Over decades, we have built up and maintained a loyal customer base in the writing instruments, oral care and cosmetics sectors.
This has now been followed by new customers from the medical, leisure, toys, household and consumer electronics sectors – an expansion that underlines our expertise and our adaptive approach in diverse markets.
Our self-image
Our company and all our partner companies are unequivocally committed to maintaining the highest quality standards, a constant striving for innovation, and a long-term focus on efficiency – always taking ethical and sustainable principles into account.
Our togetherness
A solid and reliable partner network and long-standing customer loyalty with a consistently high level of satisfaction are evidence of our loyal and partnership-based corporate philosophy – a foundation of which we are particularly proud.
Our future
Our goal remains unchanged: We want to uphold time-tested values, especially when it comes to the classic values of respectful business and social interaction. At the same time, we are constantly striving for further development and are particularly keen to drive forward the area of sustainable production.
History – Horst Gutberlet founded an industrial agency in 1960.
His vision: to revolutionize the procurement processes in the writing instrument industry.
Young years
Marriage and promotion
Founding the company
Internationalization
Worldwide expansion
Additional lines of business
Additional sectors
The 3rd generation
Full steam ahead into the future
History
Horst Gutberlet founded an industrial agency in 1960.
His vision: to revolutionize the procurement processes in the writing instrument industry.
Young years (1940 - 1949)
Horst Gutberlet completed his apprenticeship and became a company electrician at H.C. Kurz Bleistiftfabrik in Nuremberg – gaining his initial exposure to the manufacturing processes and sale of technical parts within the writing instrument industry.
Marriage and promotion (1950 - 1959)
Horst married Rosalinde. He was promoted to Sales Manager at H.C. Kurz, a position he took to Lyra Bleistiftfabrik a year later.
Founding the company (1960-1969)
He founded his own industrial agency. Horst established valuable contacts with specialists, who manufacture technical parts of highest quality.
He quickly convinced well-known German writing instruments manufacturers to use his service to procure custom-made parts for their own production.
Internationalization (1970-1979)
Internationalization accelerated. The industrial agency’s client base grew to include clients from 10 different European countries.
Further cooperations and representations were developed and expanded. Contacts established with Japan in the late 70s proved to be intercontinental door openers.
Horst’s son Michael joined the company in 1979.
Worldwide expansion (1980-1989)
A clientele of 450 customers in Germany and abroad fueled sustained growth in employees and supplier contracts.
The company moved from Wedelstein to its current, larger headquarters in Nuremberg.
Additional lines of business (1990-1999)
New materials and techniques are developed and successfully marketed, e.g. the “felt-tip pen for the eye” – better known today as liquid eyeliner. From then on, the global cosmetics industry became an integral part of the expanding customer base, complementing clients in the stationery industry. The brand Kaweco was also revived by Gutberlet.
By developing and maintaining its own brand for writing instruments, the company gained extensive expertise in areas such as successful brand development, continuous brand loyalty and brand management.
This experience represents additional value that is often adapted and incorporated into external customer projects.
Additional sectors (2000 -2009)
The Chinese free trade agreement changed the writing instrument industry landscape. New marketing channels were sought and established: Gutberlet began supplying parts to related sectors of the consumer goods industry.
The 3rd generation (2010-2020)
The 3rd generation emerges: Michael’s children Christiane and Sebastian joined the company.
Today: Full steam ahead into the future
While upholding the highest quality standards, we focus on partnership principles and driving sustainability. Technical parts, components, and even complete devices of excellent design are our specialty.
Learn more
- Here you can see which products and services we offer for you here >>
- We work for the consumer goods industry, take a look at the solutions >>
Learn more
- Here you can see which products and services we offer for youhere >>
- We work for the consumer goods industry, take a look at the solutions >>
Do you have questions about our customer benefits?
We would be happy to consult with you personally and in detail on how we can support you.
Do you have questions about our customer benefits?
We would be happy to consult with you personally and in detail on how we can support you.
